A movie press release is something that is a little bit more than ordinary. This is a communication to the public at large who will, hopefully, buy tickets to the show or download the movie on Netflix. This is more than just an announcement; the wording has to make the release almost an event by itself. Here are five things that a film press release must have.
There Has To Be An Eye-Catching Title
The media receives hundreds of thousands of press release notices a weekly basis. A movie press release has to stand out and catch the eye immediately. This could be as easy as having the name of the lead actor/actress in the title to the press release. A subheading can further mention the movie and draw the reader into the body of the text.
The Movie Press Release Has To Have an Angle
Once the reader’s attention has initially been secured, you have to keep them reading and that requires having an angle. The text can explain the movie is the first of its kind in a given genre, there are amazing fight scenes or pyrotechnics, or this is the first movie of its kind to use a certain type of filmmaking technique. The angle can also mention how current the topic of the movie is and how it can affect the audience;
Stress the Importance of the Movie in the Film Press Release
This can take a number of directions. You may want to indicate the size of the budget, who is the distributor for the film, and will it be shown internationally. These are all things that are interesting and informative at the same time. They are what a reader will want to know.
Mention Important Dates And Events
The date when the movie is going to be available to the public should be in the event press release. Also, if this film festival press release the name of the festival and the dates it will be held should be mentioned. Any special public viewing or award ceremony that is in the future for this particular film has to be in the content.
Great Closing of Your Movie Press Release
Close with contact information. Always take the opportunity to have members of the press corps or news media contact you for further information. Be sure that telephone number, Skype number, email address, or any other means by which an information person for the film can be contacted quickly. Offer the possibility of a press kit upon request. That is something that’s always appreciated.
The press release generates buzz; the word-of-mouth and chatter that a moving needs in order to generate sales. Incidentally, the press release should be no more than 400 words and if you make sure that the above-mentioned items are in the press release, you can easily provide all information within that word limit.
Looking for More Help? Check Our Movie Press Release Sample