Get off to a good start with a new company press release
You have taken a big step and started your own company. Now is the time to get word out about your company launch and let the world know all about your business. A new company press release is exactly the tool you need to get some publicity and promote your company. There will be two main aspects to consider when you prepare a company press release. Those are how to write the press release and how will you distribute the press release. Both are important to a successful company launch.
Writing the new company press release
Start by knowing the correct format for structuring your press release. If you aren’t familiar with the standard format make use of a template as a guide when writing. Press releases are written in third person similar to the style used for a newspaper story. Use these additional tips:
- Write in such a way that you can modify it to cross multiple platforms. This way you can have both a traditional press release and one suitable for social media.
- Write a headline that clearly states your topic and that gets attention. Include all the important information in the first paragraph applying the 5 W principal (who, what, when, where, why).
- Use the next couple of paragraphs to elaborate on the information given in the first but keep it short and to the point.
- Use keywords
- Include a quote from the owner and at the end of your press release include contact information.
- To adapt for social media add links to your press release. Include your website link and Twitter feed with your company information. Also add multimedia links to video, images and RSS feed, and include relevant links back to your website. Make use of tags and recommend sharing methods such as Twitter hash tags and Facebook fan pages
Distribution of the new company press release
Where you submit your press release will depend on your product. Research and determine the top journals, publications and blogs in your field. It isn’t always easy to get accepted in the media that leads the field, but it can be invaluable if you are. Don’t limit yourself to just a few. Try and reach as many relevant publications, bloggers and related media as possible regardless of size.
If you are feeling overwhelmed getting your company launched and dealing with the intricacies of promoting your company by press release, then let us help. Our company provides a press release writing service and can help with distribution and provide you with ebook press release or media press release. Our writers and editors are experienced and skilled experts in press release writing. Ordering online is easy and both quality and on time delivery are guaranteed.
Affordable rates for outstanding service make us a great choice for your press release needs!