Press releases are written statements directed to the media for the announcement of several things such as events, promotions, awards, products and services, sales accomplishments, major disasters, and presidential speeches. Most people seek the help of press release distribution service because they do not know how to write a press release. Press release writing services are readily available to you. Press releases writers do a lot of press release writing every day ranging from different topics but of course, no press release writing service can write what you really mean except you. You, as an individual however, can learn how to write a press release on your own. As a press release writer, learning how to do a press release is very easy provided that you follow several guidelines.
I. Contents of Press Release Writing
In order to learn how to write a press release, you must first know the parts or contents of a press release. A press release contains a headline, dateline, introduction, body, boilerplate, close, and media contact information. All of these are important parts of a press release. In the next section, you will learn how to make a press release article.
II. How to Write Press Release
In order to make an effective press release, you must consider the tips provided below.
- Write a headline which is catchy—brief, concise, and clear. You should write the headline in bold letters and use larger fonts than what you will use in the body. You must capitalize the first word, not every word.
- The body is as important as the headline so write it in the way you want it to appear in a news story. Since most journalists are busy and don’t have the time for research, they will most likely write what you provide them. You must avoid writing long sentences.
- The introductory sentence should summarize the whole thing. It should grab the reader’s attention. A good introductory sentence would be like this: “J.K. Rowling released her new novel after the Harry Potter series today.”
- Never alter actual facts. Provide your readers with true facts—that’s what they like.
- Who, what, where, when, why, and how are the basic questions that your press release should answer.
- A press release is a written document around 400-500 words. It should be clear, short, and straight to the point.
- Provide other information that supports your press release such as website links, company profile, and other relevant information.
- Include the company’s contact information if you choose not to give your personal information.
- The common practice of including three hash tags (###) underneath the last line of your article should not be forgotten.