Video testimonial is one of the best ways to make people believe in your products and/or services and increase your sales. Preparation is the initial and important step of this process. When recording video testimonials, individuals should look and sound natural, relaxed and personable and this is not always the case, so here are a few suggestions that will help you with producing a great video testimonial.
The Best Way to Prepare a Video Testimonial
One of the best ways to achieve success with a video testimonial is to turn to professionals. There are companies that do video testimonial scripts and videos for a living and they have everything necessary to record such testimonial like professional cameras, actors, make-up artists, etc. However, there is nothing wrong with recording your own video testimonial, but in this case be prepared that it might not make an impact like a professional one would have.
How to Write a Video Testimonial Script
If you want to succeed with a video testimonial, then we suggest you writing a script for it beforehand. Its length shouldn’t exceed 120-130 words (for the viewers to get the right message and not to get overwhelmed with unnecessary information). Besides that, your video testimonial script should include key points about your business (company) like its name and location, period of time you have been in the business, products and/or services it provides, what factors make your business stand above competition and some call to action (website, address or phone number).
Writing a Video Testimonial Script
When writing a video testimonial script, you should spend a lot of time choosing the right words and intonation as you will have about 1-2 minutes to persuade people to buy your products and/or services. If you don’t want to take risks it would be wiser to get our camera person interview you, because we know everything about video testimonials and will do everything possible so it will work for you and bring you profit.
Thanks for your amazing video testimonial script! It sounds great and your video testimonial actor made the video incredibly realistic! You know how to catch an eye and you do know why my service stands out!