A press release is free advertising for your business but many companies fail to capitalize on these often highly effective ways of marketing your business. They fail to realize that in today’s computer age it is very easy to generate and benefit from interest from an effective special deal press release.
How can a press release about a deal generate sales?
A press release is an article about a newsworthy event, this can easily cover your business offering a special deal on your products and services. A press release about a deal published within a local newspaper, trade magazine or even on relevant web sites can generate additional traffic from your target audience. But first you have to write an effective press release that will be both published and read.
Writing an effective special deal press release
Your special deal press release needs to be read, this means writing something that they will want to read; not something that will be ignored and skipped over. This means starting with a hook, much like a fisherman will bait his hook to get his catch; you have to bait your press release with an effective headline, for this you might need help of press release writers. This must be honest, factual and able to make your target audience want to read on and discover what your special deal is about and how they can get it. Next your opening paragraph has to deliver on what the headline has promised, your first few lines should be an effective and compelling summary of the deal that you are offering so that the reader fully understands what is on offer. Once you have got the readers interest you then give them your call to action; this is where you tell them exactly how they can get the deal that you are offering. Only by writing an effective special deal press release will you get them to this point.
Using a writing service for your special deal press release
To write a press release about a deal is not something that just anyone can do. By using a specialist writing service you can boost your chances of being both published as well as being read and your press release being acted upon. A press release writing service offers you the opportunity to boost your sales significantly using their professional services rather than using your own writing skills.