How to Write a Call to Action in a Press Release
Many business owners use the press release as a way to promote their business yet fail to include a strong call to action in their press release. They consider the tried and true “for further information” as the call to action. This stems partially from the belief that the press release shouldn’t read like a sales brochure. In this respect they are correct. However, you can still include a strong call to action without coming across like a piece of sales literature. Some of the criteria for how to write a call to action in a press release include:
- The call to action should tell the reader what specifically they should do next
- Your call to action should solve a problem or meet a need
- Tailor the call to action based on your audience
The press release call to action is meant to help develop a relationship with the reader, and eventually make the reader a customer.
Examples of the Call to Action in Press Releases
The following are some examples of call to action statements in press releases.
The first is an example of a press release call to action for a company opening a new store:
“For more information on the XYZ Company expansion and to find your closest store location, visit www.xyzco.com or call 18005555XYZ.
The XYZ Company website will offer special deals and promotions to visitors during the grand opening of its newest superstore.”
This next example is a press release call to action for a new book release:
“John Doe’s latest thriller, The Mailman Never Rings the Doorbell, is now available on Books4Sale.com, purchase your copy before November and receive a signed copy.”
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