What is a social media press release?
A social media press release as well as charity event press release is pretty well summed up by its name. It is a press release released through social media. Rather than the old media press release that was written up and submitted to publications that you hoped found it interesting and informative enough to publish, press release through social media hinges on your potential customers and existing customers to spread the word. There are a variety of media forms used. Videos hosted on Youtube or similar sites, Facebook, and Twitter to name just a few. You see it every day on the internet. Share this, tweet this or like this and all this sharing, tweeting and liking spreads the word. Word of mouth advertising updated.
Writing a good social media press release
Don’t be too quick to disparage the old way of doing things. The best social media press release incorporates the same elements as those old media press releases, with the new avenues that have been opened to us by the internet and advancing technology. When formatting your press release for social media it will be structured much the same as press releases have always been using the following steps
Headline – Something that will catch attention and not to long
Overview- Brief summary of your press release. This will determine whether or not you hook the reader so make it good
Body- The story part of your press release written in the third person as a reporter would. It should cover the who, what, when, where and why of the story. Support this with facts that are easily scanned. Use bold sub-headings and bullet lists. This makes it easy to spot key points
Company information-A brief company biography with a link to your website, Twitter feed and Facebook fan page
Multimedia links- links to videos, images, RSS feeds etc
Relevant links- links to other products and services you offer
Tags- Recommended sharing methods such as social bookmarking sites and Twitter hashtags
- Contact name and information
Mistakes to avoid in your social media press release
Ultimately you want people to become interested in and use your product. Try to avoid the following mistakes to avoid losing the interest of potential customers
- The release is too focused on the company and not the product
- Content comes off as a sales pitch instead of an informative article
- Content doesn’t target the consumer
If the social media press release or event press release is somewhat confusing to you we can help. Our company provides a press release writing service with experience in both traditional and social media press releases. Our team of professional writer and editors know how to make social media work for you. Take advantage of our affordable rates for superior service the next time you need a social media press release.