Not everyone can get a press release submission accepted and read; many companies give up on using press releases thinking that they are ineffective when in fact they can be one of the most cost effective methods of selling your products and services. A well written press release submission will build your brand quickly as generate additional sales.
Why Press Release Submissions Fail
Many people fail to consider the purpose of a press release; you are looking to grab the attention of your target audience and get them to want to buy your products or services. It is not just a half hearted article written in the hope that your local paper is desperate to fill some column inches. If you do not write something that is in the right format and that is going to generate interest then no one is going to want to publish or read your article.
Writing an effective press release submission
A press release is the same as any other article in a magazine, website or newspaper; if you can make it interesting to the readers then they will read. How many articles do you skip over when you flick through a magazine just because the title does not make you want to read? The headline is probably the most important part of your press release submission. It must be factual and yet able to hook the reader in and want them to read on. It takes a lot of skill to be able to write effective headlines. The next most important part is the opening paragraph, this must give the information that the reader is looking for after reading your headline. If you talk about something else or in an uninteresting manner then again you will lose your reader and any chance of generating a sale.
Creating a call to action for your press release submission
The aim of your press release submission is to generate additional income for your business through building brand awareness and actual sales. To do this your press release submission has to have a call to action; this is an invitation to the reader to contact you for more information, visit your premises or web site, avail of special offers or even just to buy your product. Without a call to action your press release is unlikely to help your business.