A Few Things You Should Know about Video Testimonials
There are a few things that you should keep in mind when preparing and recording a video testimonial. One of such things is for the presenter not only to talk to the potential customers about the problems, but also present them solution to this problem. This solution should be stated loud and clear for the viewers to get the message and one of the ways of achieving this is by using graphics in a video testimonial. Even if you will produce a flawless presentation of a product without addressing it to anyone, you will hardly convince the audience about its importance and, thus, will not make them buy your products and/or services.
Importance of Graphical Information in Video Testimonials
Of course, you can use various attractions to grab the viewers’ attention like getting a celebrity to promote your products and/or services in a video testimonial, telling jokes or anecdotes, etc., but we think that one of the best attention grabbers is graphical information. If you want to convince your target audience in something, then you should draw a perfect picture for them, because the human brain is made in a way to retain graphical information better and audio. One of the ways is to present a few photos of products (if possible) so that the viewers can associate themselves with individuals on these photos or with products and/or services depicted on these photos. Besides that, you can write some punch lines or some of the most important key points and include them as a script on a screen during a video testimonial.
We are certain that these techniques will help the potential customers retain the message about the products and/or services you are offering, so keep them in mind and good luck with creating your own video testimonial.