Video Testimonials Convert Visitors Into Paid Customers

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Advantages of Video Testimonials for Your Business

Video Testimonials are a great way of establishing closer relationship between you (web site owner/manager) and your customers regardless of the type of products/services you are offering and country you live in. These testimonials increase sales and boost site credibility and believed to be one of the best ways of making your company reputable and well known throughout the world. Nevertheless, not all Video Testimonials are the same and deliver the right message to potential customers, so if you want to succeed, then read on and you will know how to make your business grow.

What Things Should Be Avoided When Placing Video Testimonials On A Website?

Video Testimonials should be balanced. Last thing you should do is overwhelm your web site with dozens of testimonials – even if they are truthful, they look too artificial and pushy. Don’t have your web site filled with testimonials that represent only one or few aspects of your business as they will not give a comprehensive idea about you and your company. Testimonials should be a way for you to make potential customers understand that you are not just another web site, but rather a reputable online business run by professionals.

Optimal Amount Of Video Testimonials On A Website

For you to succeed, your web site should be balanced by 5 -7 different Video Testimonials with information about different aspects of your business (products/services, customer support, order division, shipping and handling, etc.) rather than overall testimonial by one or two individuals.

Place Only Relevant Video Testimonials!

Video Testimonials should also be relevant. Each and every product/service that you place on your site must have relevance. An irrelevant and pointless testimonial will only turn away visitors and potential customers and take up valuable space on your website.

With the above information in mind, make sure to place only the best and the most relevant Video Testimonials that describe all aspects of your business in an effective and positive manner.


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