Video Testimonials VS Video Advertisements

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Since both Video Testimonials and Video Advertisements are constantly used for marketing of products and services online, it’s a common doubt for many online businessmen as of which one is more effective and creates a stronger impact on customers?

Why Not Video Advertisements?

The biggest problem with video advertisements is that there is no reason for potential customers to believe that your product or service is good. Video advertisements are created by professionals and do not prove that your company can be trusted. On contrary, Video Testimonials are the certifications from your loyal customers which deliver a clear message – your business is reliable and trustworthy.

Are All Video Testimonials the Same?

However, not all Video Testimonials are equally efficient. If you will get even the most loyal customer saying general things about your online business, it will not do you any good. What you want is people to convey a message that your company is trustworthy, describe all aspects of your business and mention at least a few features that make your web site stand out from the rest. If you want such Video Testimonials, then don’t hesitate to contact us and we will create them for you.

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